Creative Practice of Brandon Herbel
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Ruckus Hospitality

Tattooed person wearing a camouflage Death Crew hoodie
White Death Crew monogram and illustrated character on black
Model wearing a tan Ruckus graphic T-shirt
White Boogeyman wordmark inside a box on red
Close-up of tattooed hands with rings over a Ruckus shirt
Cartoon ghost beside a red circular B emblem
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Ruckus Hospitality is the Denver-based hospitality group run by Josh Schmitz, a friend of mine going back to our twenties when we used to tour with the same band. Josh started with Ruckus Apparel back in 2009, screen printing tees and selling them out of his trunk before growing it into a streetwear brand that landed in Urban Outfitters.

Eventually he shifted into hospitality and started opening concept bars and experiences across Denver, including Ghost Saloon and Disco Pig in Larimer Square, two spots connected by a Prohibition-era tunnel underneath the block. I designed and built the website to tie all the Ruckus brands together under one roof, giving the group a digital home that matches the energy and storytelling baked into every venue they open.

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