Outlandia Music Festival was a festival started by our friends at One Percent Productions. When they decided to bring it to life, Missy and I were the first call. We handled everything on the creative side. Branding, illustration, merchandise, marketing materials, the website, ticketing, wristbands. Anything with a visual attached to it had our fingerprints on it.

It was one of those projects where the scope kept expanding because the work kept connecting. Once you've built the brand, you're naturally the ones designing the merch. Once the merch is done, you're laying out the marketing pieces. It all feeds into itself, and when you're doing it for friends who trust you with the whole thing, it becomes less like a client project and more like building something together.